Blogging and SEO – A perfect Small Business Internet Marketer Match.
It has become pretty obvious that blogs have become an important part of marketing for almost any type of online business.
They are unmatched resources when it comes to connecting with customers and potential customers.
But, there is an additional benefit that shouldn’t be over-looked: there impact on your Search Engine Optimization efforts.
Blogging can greatly enhance any website’s natural search results through regular postings, and natural keyword placement.
There, in fact, is no stronger way to market one’s website for free than by blogging with natural keywords.
Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site.
One key to gaining more traffic from keywords is to use ‘niche’ keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition.
This means you may be able to rank much higher for this keyword.
An example: The keyword term “baseball” is certainly searched for often, but there are millions of websites optimized around this keyword.
Search engine optimization…
Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day.
There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts.
The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes.
Another way to blogging…
Another way blogging can help your site’s search engine ranking is by the quality score.
Most search engines, including Google rank sites with a quality score, the more unique, user-provided content, the higher it appears the quality score becomes.
If a website is just a sales page, and a few pictures, the quality score will most likely be low.
But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche or keyword terms.
If you haven’t considered a blog for the pure marketing aspect of it, it’s probably time you considered it from the SEO perspective. You’ve got nothing to loss but website visitors.
If you are still looking for a company to set up a blog for you or need SEO service, you can use 369 Digital Marketing.